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Luxury Experiences
with Brands in Paris
DMHLuxury offers exclusive luxury experiences with the most prestigious brands in Paris.
Why do this experiences in luxury marketing?
This sector uses the same processes as standard marketing, except that it highlights high-end products. Whether they come from the perfume industry, the hotel industry, haute couture clothing or even gastronomy, everything is done to spread the values specific to the sector: quality, uniqueness, rarity...
The marketing of luxury goods relies above all on communication. Where standard brands favor the utility and functions of the product, luxury emphasizes its symbolic value and maintains the notion of rarity in terms of distribution points.
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